Developers love to explore, break things apart, and solve complex tech problems. To reach them, we planted a mysterious black circle on Google’s own landing page, sparking immediate curiosity. They did what they do best: "inspect." Deep within the code, they discovered the invitation to HackaGO, a high-stakes challenge to build AI models on Google Cloud. Ten years after AlphaGo, we turned a legendary match into a new battleground, proving once again that Google Cloud is where the future of AI is built.
Brand: Google Cloud
Role: Art Direction
Credits: Jorge “Fire” Nahed, Pepe Megía, Alberto Noriega
Role: Art Direction
Credits: Jorge “Fire” Nahed, Pepe Megía, Alberto Noriega
Conceptual Campaign