Gen Z lives under constant pressure. They go to bars to escape, but once there, social anxiety leads to nervous habits as they seek relief. Tuborg redesigned its iconic label to help people release their stress by popping.
Brand: Tuborg
Role: Art Direction
Credits: Jorge “Fire” Nahed, Sebastián Cadena, Anna Barisone
Role: Art Direction
Credits: Jorge “Fire” Nahed, Sebastián Cadena, Anna Barisone
Conceptual Campaign