Real brands sell products but fictional brands sell believability.
For the film AUTOSERVICIO I developed a complete fast food identity from scratch treating the script as the creative brief. Beyond just a logo I built a cohesive visual system spanning packaging environmental graphics and custom props that gave the set a lived-in authenticity. The result is a fake brand with enough graphic weight to stand on its own blurring the line between prop design and commercial branding.
Brand: Wheelie Burgers
Film Project: "Auto Servicio"
Role: Brand Identity & Graphic / Prop Design
Production: 3 Hilos