To elevate a commodity, we stopped treating it like groceries and started treating it like luxury goods. For Ecuador’s iconic Sardina Real, we swapped the loud vernacular of the supermarket for the quiet confidence of high fashion. By abstracting the sardine’s natural scales into a sophisticated texture against a stark black canvas, we created a visual system that signals value before flavor. The rebrand proves that even a daily staple can command the shelf with the aura of a premium indulgence.
Brand: Alimentos Real
Role: Art Direction
Credits: Jorge “Fire” Nahed & Sebastián Cadena
Role: Art Direction
Credits: Jorge “Fire” Nahed & Sebastián Cadena