Flavor is usually chemical, but we made it digital with “Taste the Track.” Leveraging the science of sonic seasoning, this conceptual collaboration between Ben & Jerry’s and Sabrina Carpenter treats sound as an active ingredient. We engineered a track where high-frequency notes at 1,046 Hz scientifically amplify the perception of sweetness. The limited-edition “Caramel Confessions” pint acts as the interface to unlock a synchronized ritual where music physically reshapes the palate instead of just setting the mood.
Brand: Ben & Jerry's x Sabrina Carpenter
Role: Art Direction
Credits: Jorge “Fire” Nahed & Sebastián Cadena
Role: Art Direction
Credits: Jorge “Fire” Nahed & Sebastián Cadena
Conceptual Campaign