Empowerment needs a setting, and for the Westies campaign I built the world where the modern woman conquers her day. Balancing Art Direction and Production Design, I translated the brand’s promise of authentic comfort into two distinct worlds including her personal home and her professional office. We transformed an empty shell into a fully furnished living space by curating every texture and piece of furniture to reflect a life of ambition. I also crafted the narrative details by designing custom graphic props ranging from the branded folders she carries to the digital interfaces on her screens, creating a cohesive visual ecosystem where every element tells the story of success.
Brand: Westies - Nine West
Role: Art Direction & Production Design
A Filmingo Media Production