Runner’s high isn’t only human — dogs feel it too. To promote PUMA’s running line while supporting shelter adoption, we turned speed dating into a speed run. Teased with sweaty OOH disguised as dating ads, the twist came on the track: every runner was matched with a shelter dog by pace, sweat and instinct. At the finish line, the Wild Match Zone opened the door to adoption or fostering, transforming a run into a lasting connection.
Brand: Puma (Student Project)
Role: Art Direction
Credits: Jorge “Fire” Nahed & Sebastián Cadena
Role: Art Direction
Credits: Jorge “Fire” Nahed & Sebastián Cadena