Behind every film set there’s a crew pushed to the limit — marathon shifts, skipped meals, no protection. To give them a voice, we turned the most invisible tool of production into a protest: gaffer tape. Each roll carried raw truths about working conditions, exposing what the industry hides. On set it became a daily rebellion, and on the streets OOH amplified the message with striking images and hard-hitting stats. What crews endure in silence became impossible to ignore outside the industry.
Brand: 3M (Student Project)
Role: Art Direction & Copywriting
Credits: Jorge “Fire” Nahed, Sebastián Cadena, Maria Marte
Role: Art Direction & Copywriting
Credits: Jorge “Fire” Nahed, Sebastián Cadena, Maria Marte